Web Development
We make our duty to never miss out customers who come forward inquiring about services or products.
The only problem with this is the money does not come rolling in. instead the website only costs a person money to maintain their domain registration as they struggle to figure out why they are not making any money.
In order for an e-commerce website to become successful, they have to be able to attract visitors to the website. One they have people coming to their website, they have to be able to convert them into sales. This is a lot more difficult than people think and is almost never accomplished using a basic template and a domain name. It requires a combination of website design, web development and website marketing to make an e-commerce website successful.
A template is something that someone else has written. The user of the template has no control over the code that creates the website. There could be all sorts of things that are not needed or are not helpful to a website in the coding. The template may not help with SEO techniques and that means that people will not be able to find it when they use the search engines.
Lawrence IT Solutions create a custom website that is made for the business that is being offered. It will be able to help brand a website and it can help create a corporate identity that is needed for long term success. We are capable of creating a site that is visually appealing and functional. It will be a site that is safe and secure and that is easy to navigate. Most importantly we utilize the best SEO tools that are at hand. We make a website more searchable. We make sure that the website is able to rank highly on the search engines. This will translate into more visitors to the website.
In addition we can target the right group of people with our SEO tools. We add parts to the website that will attract the locals that are more interested in what the website is offering. The goal of targeting specific groups of people is to not only bring traffic to a website, but to bring traffic that can be converted into sales.
A good website is a living and breathing thing. It is something that needs to be able to grow and adapt to the changes that take place in the market. It’s not something that should remain static. A website that uses a template will be more difficult to adapt to the different market. A custom website can be one that is able to change.
We include the marketing of the website and the addition of new contents. We make sure that the website remains fresh and that it will be something that people want to return to. A stagnant website becomes boring and old and it is not something that is visited often. A website that is always changing becomes a destination. We make sure that the destination will turn into revenue in the form of loyal customers.
We make sure the website is evaluated to see what is working and what is not. We plan the possibility for the need of a website remodel or a branding revamping. The marketing plan for the website is considered for what is working and what is not. If some of the SEO tools are not having the right impact we do the adjustments.
